BADLY PACKAGED PRODUCTS MAY NOT GET AS MUCH ATTENTION AS WELL PACKAGED products.

I know, we say, you shouldn’t judge a book by its cover. But, what will make me open the book isn’t what’s inside, it’s the packaging and the title of the book.

A beggar wrote:

IM BLIND. PLEASE HELP ME.

All he got was a few nickels. Just a few coins were dropped into his coin box.

This was because everyone knew he was blind and it sounded like self pity. They could only give him what they could spare and didn’t need.

There was nothing compelling about his situation. He didn’t connect with the people in any way. He was just thinking about his situation and wanting help for it.

A smart lady was passing by. She stopped. Rather than also give him a coin, she decided to REPACKAGE the beggar.

To change the words.

So, she wrote:

IT IS A BEAUTIFUL DAY AND I CANT SEE IT.

Instantly, everyone saw it was a beautiful day, they could now identify with his pains and plight that he didn’t have eyes to see such a beautiful day.

They were thankful to God that they could see the beautiful day, but sorry the blind man couldn’t see such a beautiful day.

They made up for it for him, by giving him more alms.

The beggar heard more coins and more money drop into his coin box in a deluge.

He wondered what the smart lady has done differently.

She came by again to see what had happened.

The blind man recognized her and asked her what she had done to his sign because he was now receiving much more money.

She said:

I said the same thing, only differently. Watch…

This is also applicable to how we package our businesses.

Sometimes, we wonder why we don’t have the level of patronage we deserve, because our products should be in high demand.

It’s the marketing words and what people are hearing.

Customers are very discerning and they know what they want to spend their money on.

Let’s repackage our brands to appeal better to our market.

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